Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform built on Ethereum platform. Basic Attention Token held an initial coin offering on May 31, 2017 for its eponymous ERC-20 utility token, raising approximately $35M USD at the time in less than 30 seconds. The Basic Attention Token aims to fix digital advertising, which is broken, fraudulent and opaque.
Basic Attention Token work by having advertisers pay BAT to website publishers for the attention of users. The BAT token is designed to correctly value and price user attention within the platform. The Basic Attention Token comprises various components, including attention measurement systems, analytics dashboards and machine learning algorithms. Integration of BAT into a given host application involves implementing BAT Ads, a system that matches and displays ads to users based on locally stored data. Ad targeting is performed wholly on-device, removing the need for third-party tracking. BAT is focused on the Brave browser. Brave is an open-source, privacy-centered browser designed to block trackers and malware. It utilizes blockchain technology to anonymously and securely track user attention, which translates into rewards for publishers.
A user's attention, meaning his or her focused mental engagement on digital content like advertisements, is logged through Brave. The makers of BAT indicate that the user's private data and tracking information is stored only on the user's device, ensuring that it is anonymous and private.
Created back in 2016, the Basic Attention Token has one of the biggest names behind it, that of Brendan Eich, the creator of JavaScript and the legendary co-founder of Mozilla. Other noteworthy team members include Brian Bondy, lead developer and co-founder of Brave and Scott Locklin, senior engineer, and co-founder of Kerf Software."
Basic Attention Token is created by the team that built the Brave browser, an open-source, privacy-focused browser that blocks ads and trackers. The browser measures user attention and rewards publishers for users attention.
Use the Brave browser to protect your privacy and support CoinGecko at the same time: https://brave.com/coi600
Basic Attention turned over $1,849,957 across the venues we index in the last 24 hours, which is 1.78% of its market capitalisation — a figure worth watching, because turnover well above its usual level tends to accompany the sharper moves.
The highest price our index has recorded is $0.2824 on Jan 6, 2025, leaving BAT −75.35% from that peak.
The lowest is $0.0567 on Aug 14, 2026, putting the price today +22.69% above that low.
Measured on Coinmico's own index since Jan 1, 2025, not on prices reported by someone else.
Basic Attention is valued at $104,102,436, which ranks it #258 among the assets we track. It is the price of one coin multiplied by the 1,495,724,657 BAT in circulation.
At today's price, the full supply of 1,500,000,000 BAT would be worth $107,164,613. 99.71% of that supply is already circulating, so the rest is what dilution would still add.
Price divergence
Where the venues behind our reference price disagree.
Balances indexed by Blockscout on Ethereum; shares are measured against the supply issued on this chain and values are marked at our reference price. Updated 3h ago.
Basic Attention (BAT) price has increased today.
The price of Basic Attention (BAT) is $0.0696 today with a 24-hour trading volume of $1,849,957. This represents a 0.47% price increase in the last 24 hours and a 0.10% price decrease in the past 7 days. With a circulating supply of 1.5 Billion BAT, Basic Attention is valued at a market cap of $104,102,436.
bat$0.0696+0.47%
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